A recent Wall Street Journal article tells the story of an artful marketing ploy in Aspen, Colorado. The Aspen Art Museum has arranged for a selection of artist Mark Grotjahn’s art work to be printed on ski lift tickets. It’s part of the museum’s initiative to “bring art to unlikely places,” and coincides with Grotjahn’s new show at the museum.
This image of Grotjahn’s ‘Untitled (Green Over Yellow Mask M18.a),’ depicts work similar to what will be printed on the Aspen lift tickets.
Heidi Zuckerman Jacobson, CEO and director at the Aspen Art Museum, is quoted as saying that “there were few guidelines for the project, other than to give the artist the size of the ticket and ask him to include the words “Aspen Snowmass.” The museum began putting art on lift tickets in 2005, featuring work by contemporary artists such as Peter Doig, Karen Kilimnik and Jim Hodges—the latter seeming to wink at the tony ski town by creating a lift ticket in multicolored block letters that read: “Give more than you take.”
Grotjahn, who is represented by the prestigious Gagosian Gallery, gets his art printed on 30,000 lift tickets, skis for free and the Aspen Art Museum gains a brilliant marketing vehicle.
Astoria Fine Art invites YOU to not one, but two chances to meet sculptor Joshua Tobey. Tobey plans to unveil a casting of his new monumental bronze, Stone Mountain, at Astoria Fine Art on Friday, February 24th, 6-8:00 pm. The following day, Saturday, February 25th, the gallery hosts a reception, cocktail party and sculpture exhibit for Tobey at Four Seasons Jackson Hole. The party happens in the Four Seasons Lobby, 3-6:00 pm. Tobey’s sculpture is a new installation at the Four Seasons.
I see no entry prices listed; that means anyone can head up to the resort to meet, greet, and sample the sweet! Astoria would like its collectors and friends to know that Tobey has recently released a new price list for his works; prices for several pieces in his collection are increased significantly. The gallery also notes that it has new works in by Clyde Aspevig, Mark Eberhard, Mian Situ and G. Russell Case.
Last Saturday night Altamira Fine Art hosted an “invitation only” opening reception for painter Rocky Hawkins’ new collection of works, Bending the Bow. The paintings—oils and acrylics—are vigorous, expressionistic explorations of the arc and energy a bow exerts once its string is pulled backwards. Hawkins’s bow shapes embrace their Native American archers, suggesting an eternal, circular force and spirituality. Hawkins has openened up his color palette; a predominance for cool tones has given way to a kaleidoscopic mix of color. Pay attention to details of Hawkins’ work—those details are paintings in themselves. Several are positively electric.
“Bending the Bow was a very well attended event with new and established Rocky Hawkins collectors,” says Altamira’s Dean Munn. “They were able to select from a wonderful exhibition of small to large masterworks for their collections.” www.altamiraart.com